NIKKI ORSOLINI
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Washington, DC
VCU Graphic Design 2021
Sept. 1999 –
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Brand Identity
SCRUBBI BRAND DEVELOPMENT
Robertson Rush 2021
VCU Ad Club x Scrubbi
The Robertson Rush was a week long creative sprint held by the VCU Ad Club and Robertson School. Students work in groups of three to five to create a brand identity for an up-and-coming product.
PHASE 1 — THE ASK
The Ask: Create a brand identity for a new alternative hand cleaning product, Scrubbi.
Product Info: Scrubbi is a lightweight sponge that's innovative technology allows you to fill it with a liquid sanitizing solution and scrub away germs more effectively. It is an easy, waterless clean for our busy lives.
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PHASE 2 — STRATEGY DEVELOPMENT AND PACKAGING
Strategy: With Scrubbi, you don't have to choose between cleanliness and convenience
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PHASE 3 — DIGITAL PRESENCE
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The ____ Clean Social Campaign:
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FINAL PRESENTATION
Robertson Rush 2021
VCU Ad Club x Scrubbi
The Robertson Rush was a week long creative sprint held by the VCU Ad Club and Robertson School. Students work in groups of three to five to create a brand identity for an up-and-coming product.
PHASE 1 — THE ASK
The Ask: Create a brand identity for a new alternative hand cleaning product, Scrubbi.
Product Info: Scrubbi is a lightweight sponge that's innovative technology allows you to fill it with a liquid sanitizing solution and scrub away germs more effectively. It is an easy, waterless clean for our busy lives.
PHASE 2 — STRATEGY DEVELOPMENT AND PACKAGING
Strategy: With Scrubbi, you don't have to choose between cleanliness and convenience
PHASE 3 — DIGITAL PRESENCE
The ____ Clean Social Campaign:
FINAL PRESENTATION