NIKKI ORSOLINI
︎ABOUT
︎SHOP
︎INSTAGRAM
︎︎︎︎︎︎︎
Washington, DC
VCU Graphic Design 2021
Sept. 1999 –
???
Brand Identity
SHOOD RVA DIGITAL PRESENCE EXPANSION
CreateAthon 2021
VCU Ad Club x Shood RVA
CreateAthon was a 3 day collaborative creative and strategic sprint involving a nonprofit—Shood RVA. Our team had to analyze their branding and social media output, then create a plan moving forward to improve their strategy. We noticed that Shood has great branding, but lackluster social media. Three days of hard work, and we created a new identity for Shood to build off of moving forward.
PHASE 1 — IDENTIFY AREAS TO IMPROVE ENGAGEMENT
As a team, we analyzed how Shood currently presents themselves online. We then met with the staff of Shood to understand how they want to be percieved. They noted the lack of engagement on Instagram and their goals to grow on the platform. Based off of this information, we made our goal to be revamping their Instagram presence to improve engagement and better give the vibe they wanted for the non-profit.
PHASE 2 — DESIGN
My main focus was on creating different graphics to address various issues and commonly asked questions the Shood team was getting. In addition to the social tiles below, I collaborated with others in creating story templates, print collatoral, digital advertisements, and developing a general visual style for Shood’s future posts.
Three informational graphics for Instagram:
![]()
![]()
![]()
Informational three page sliding graphic for Instagram to promote donations:
![]()
![]()
![]()
Informational graphic for Instagram to address the issue of getting unusable shoes:
![]()
Informational two page sliding graphic for Instagram on where to find donation boxes:
![]()
![]()
EVERYTHING CREATED
![]()
CreateAthon 2021
VCU Ad Club x Shood RVA
CreateAthon was a 3 day collaborative creative and strategic sprint involving a nonprofit—Shood RVA. Our team had to analyze their branding and social media output, then create a plan moving forward to improve their strategy. We noticed that Shood has great branding, but lackluster social media. Three days of hard work, and we created a new identity for Shood to build off of moving forward.
PHASE 1 — IDENTIFY AREAS TO IMPROVE ENGAGEMENT
As a team, we analyzed how Shood currently presents themselves online. We then met with the staff of Shood to understand how they want to be percieved. They noted the lack of engagement on Instagram and their goals to grow on the platform. Based off of this information, we made our goal to be revamping their Instagram presence to improve engagement and better give the vibe they wanted for the non-profit.
PHASE 2 — DESIGN
My main focus was on creating different graphics to address various issues and commonly asked questions the Shood team was getting. In addition to the social tiles below, I collaborated with others in creating story templates, print collatoral, digital advertisements, and developing a general visual style for Shood’s future posts.
Three informational graphics for Instagram:
Informational three page sliding graphic for Instagram to promote donations:
Informational graphic for Instagram to address the issue of getting unusable shoes:
Informational two page sliding graphic for Instagram on where to find donation boxes:
EVERYTHING CREATED
